MKT 623 Promotional Strategy 3(3,0) Emphasizes promotion as the communication function of marketing. Attention is given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting the promotional decision-making process are explored, and promotion as a competitive tool is examined. Preq: MKT 301 or consent of instructor.
MKT 627 International Marketing 3(3,0) Study of marketing from the international point of view. Emphasis is on the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences. Preq: MKT 301.
MKT 628 Services Marketing 3(3,0) Exploration and study of the nature of service organizations and the principles that guide the marketing of their products. Emphasis is on a marketing mix that is fundamentally different than that found in traditional goods marketing. Preq: MKT 301 or consent of instructor.
MKT 629 Public and Nonprofit Marketing 3(3,0) Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations. Preq: MKT 301 or consent of instructor.
MKT 630 Marketing Product Management 3(3,0) Management of the firm's product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis; abandonment decisions; brand manager's role; new product development department and others. Emphasis is on decision making. Preq: MGT 310, MKT 301; or consent of instructor.
MKT 631 Marketing Research 3(3,0) Research used in marketing decision making. Primary emphasis is on methods and techniques used in planning, collecting, processing and utilizing information. Topics include research design, sources of information, questionnaire design, sampling, data collection, and data analysis. Preq: MGT 310, MKT 301, MTHSC 301; or consent of instructor.
MKT 695 Selected Topics 3(3,0) In-depth examination of timely topics in marketing. May be repeated for credit, but only if different topics are covered. Preq: MKT 301 or consent of instructor.
MKT (M B A) 824 Management of Sales Operations 3(3,0) See M B A 824.
MKT (M B A) 825 Advertising and Promotional Management 3(3,0) See M B A 825.
MKT (M B A) 826 Business Marketing 3(3,0) See M B A 826.
MKT (M B A) 828 Services Marketing 3(3,0) See M B A 828.
MKT (M B A) 860 Advanced Marketing Strategy 3(3,0) See M B A 860.
MKT 861 Marketing Research 3(3,0) Marketing theory and critical thinking to support decision making; data analysis and advanced marketing models are employed with emphasis on building assessment skills. Primary topics are gathering primary and secondary data, questionnaire design, sampling, experimental design, data collection, and data analysis. Preq: Enrollment in MS in Marketing or M B A (MKT) 860 or consent of instructor.
MKT 862 Quantitative Methods in Marketing 3(3,0) Advanced quantitative analytic methods and their use in translating facts into meaningful information. Provides practical understanding of several advance quantitative data analytic procedures including both predictive and interdependence techniques. Application to case analysis format to broaden analysis skills. Preq: MKT 861 or consent of instructor.
MKT 863 Buyer Behavior 3(3,0) Buyer decision processes in the purchase and consumption of goods and services by both businesses and consumers. Topics include economic, sociocultural, and psychological aspects of buying behavior; decision-making processes and buyer choice; individual and group level influences on consumer behavior; and implications of consumer behavior for marketers. Preq: Enrollment in MS in Marketing or M B A (MKT) 860 or consent of instructor.
MKT 865 Seminar in Marketing Management 3(3,0) Current research and practice in components of marketing management. In-depth discussion of marketing mix variables, segmentation, targeting and positioning, and budget-related issues. Preq: Enrollment in MS in Marketing.
MKT 866 Selected Topics in Marketing 3(3,0) Current topics in marketing theory and research. Topics vary with developments in the marketing profession. May be repeated for a maximum of six credits, but only if different topics are covered. Preq: M B A (MKT) 860 or MKT 865 or consent of instructor.
MKT 870 Master's Research Project 1-5 Student development and participation in research. Application to a current business problem or development of new research. Formal presentation and written report are required. May be repeated for a maximum of five credits. Preq: Enrollment in MS in Marketing and consent of graduate advisor.