MARKETING
Bachelor of Science

The Bachelor of Science degree program in Marketing develops an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government, or the non-profit sector. Graduates are also well prepared for entrance into the Master of Business Administration, law, or other graduate programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that will enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management, and international marketing. Emphasis areas in services marketing, sport marketing, and technical marketing are available to students who seek to specialize. The Marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative, and analytical skills necessary for students to function in a dynamic business environment. The Marketing degree is accredited by the American Assembly of Collegiate Schools of Business (AACSB).

Freshman Year

First Semester
3 - ENGL 101 Composition I
3 - MTHSC 102 Intro. to Mathematical Analysis¹
3 - Computer Skills Requirement²
3 - Humanities Requirement E.2²
4 - Science Requirement²
16

Second Semester
3 - ENGL 102 Composition II
3 - MTHSC 207 Multivariable Calculus¹
3 - PSYCH 201 Introduction to Psychology or 3 - SOC 201 Introduction to Sociology
3 - Leadership Requirement³
4 - Science Requirement²
16

Sophomore Year

First Semester
3 - ECON 211 Principles of Microeconomics
3 - EX ST 301 Introductory Statistics or 3 - MTHSC 301 Stat. Theory and Methods I
3 - MGT 301 Principles of Management
3 - International Studies Requirement⁴
3 - Oral Communication Requirement²
1 - Elective
16

Second Semester
3 - ACCT 201 Financial Accounting Concepts I
3 - ECON 212 Principles of Macroeconomics
3 - MA SC 310 Intermediate Business Statistics
3 - International Studies Requirement⁴
3 - Humanities Requirement E.1²
1 - Elective
16

Junior Year

First Semester
3 - ACCT 202 Managerial Accounting Concepts
3 - LAW 312 Commercial Law or 3 - LAW 322 Legal Environment of Business
3 - MKT 301 Principles of Marketing
3 - Support Course Requirement⁵
3 - Writing Intensive Requirement²
15

Second Semester
3 - FIN 306 Corporate Finance
3 - MKT 302 Consumer Behavior
3 - MKT 431 Marketing Research
3 - Emphasis Area⁶
3 - Support Course Requirement⁵
15

Senior Year

First Semester
3 - MGT 415 Business Strategy
3 - MKT 427 International Marketing
3 - Emphasis Area⁶
3 - Support Course Requirement⁵
4 - Elective
16

Second Semester
3 - MKT 450 Strategic Marketing Management
3 - Emphasis Area⁶
6 - Support Course Requirement⁵
4 - Elective
16

126 Total Semester Hours

¹MTHSC 106 and 108 may be substituted for MTHSC 102 and 207, respectively, and one or two elective hours.

²See General Education Requirements.

³See advisor.

⁴Either complete a two-semester modern foreign language sequence (level to be determined through advising) or complete six hours of coursework on the culture, geography, history, literature, religion, arts, or political environment of a nation or region other than the United States. A list of approved courses is available through advising. If an eight-hour elementary modern foreign language sequence is chosen, then six hours will be credited to the international studies requirement and two hours to electives.

⁵Chosen jointly by the student and the advisor. These must support the emphasis area selected by the student. Certain minors may be used to satisfy the support courses requirement. See advisor for details.

⁶Select from one of the following emphasis areas:

General MarketingMKT 420 or 423; 425, 426, 428, or 429; and any one additional MKT course.

Services MarketingMKT 420 or 423; 425, 426, or 429; and 428.

Sport MarketingMKT 321; 420 or 423; and 428.

Technical MarketingMKT 420; 423, 424, 428, or 430; and 426.

Notes:

1. Marketing majors are required to have a grade-point ratio of at least 2.0 in all MKT-designated courses to graduate. Only the last grade for courses that are repeated counts in computing this grade-point ratio.

2. At least 50 percent of the total credit hours taken in ACCT, ECON, FIN, LAW, MA SC, MGT, and MKT must be taken at Clemson University.