MARKETING

Bachelor of Science

The Bachelor of Science degree program in Marketing develops an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government, or the non-profit sector. Graduates are also well prepared for entrance into the Master of Business Administration, law, or other graduate programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that will enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management, and international marketing. Emphasis areas in services mar
keting, sport marketing, and technical marketing are available to students who seek to specialize. The Marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative, and analytical skills necessary for students to function in a dynamic business environment. The Marketing degree is accredited by the American Assembly of Collegiate Schools of Business (AACSB).

Sophomore Year

First Semester

3 - EX ST 301 Introductory Statistics or

3 - MTHSC 301 Stat. Theory and Methods I

3 - MGT 301 Principles of Management¹

9 - Option List

1 - Elective

16

Second Semester

3 - ACCT 201 Financial Accounting Concepts

3 - MA SC 310 Intermediate Business Statistics

9 - Option List

1 - Elective

16

Junior Year

First Semester

3 - ACCT 202 Managerial Accounting Concepts

3 - LAW 312 Commercial Law or 3 - LAW 322 Legal Environment of Business

3 - MKT 301 Principles of Marketing

3 - Support Course Requirement²

3 - Writing Intensive Requirement³

15

Second Semester

3 - FIN 306 Corporation Finance

3 - MKT 302 Consumer Behavior

3 - MKT 431 Marketing Research

3 - Emphasis Area⁴

3 - Support Course Requirement²

15

Senior Year

First Semester

3 - MGT 415 Business Strategy

3 - MKT 427 International Marketing

3 - Emphasis Area⁴

3 - Support Course Requirement²

4 - Elective

16

Second Semester

3 - MKT 450 Strategic Marketing Management

3 - Emphasis Area⁴

6 - Support Course Requirement²

4 - Elective

16

126 Total Semester Hours

¹Grade of C or higher in this course is required for graduation.

²Chosen jointly by the student and the advisor. These must support the emphasis area selected by the student. Certain minors may be used to satisfy the support courses requirement. See advisor for details.

³See General Education Requirements.

⁴Select one of the following emphasis areas:

General MarketingMKT 420 or 423; 425, 426, 428, or 429; and any one additional MKT course.

Services MarketingMKT 420 or 423; 425, 426, or 429; and 428.

Sport MarketingMKT 321; 420 or 423; and 428.

Technical MarketingMKT 420; 423, 424, 428, or 430; and 426.

Notes:

1. Marketing majors are required to have a grade-point ratio of at least 2.0 in all MKT-designated courses to graduate. Only the last grade for courses that are repeated counts in computing this grade-point ratio.

2. At least 50 percent of the total credit hours taken in ACCT, ECON, FIN, LAW, MA SC, MGT, and MKT must be taken at Clemson University.